Use Your SMEs as Thought Leaders

 

One of the most effective ways to establish thought leadership across the life science industry is to leverage the expertise of your subject matter experts (SMEs). By tapping into the knowledge and insights of your SMEs, you can create compelling thought leadership content that provides real value to your target audience and helps to position your brand as a go-to resource.

Thomas Taylor, MBA from isolved explains how marketers can lean on internal resources to help them generate good content.