Maximize the Impact of Your Video Content with STREAM by Life Science Connect

Why Use Video Content in Your Marketing Mix?

68%

of B2B marketers believe that video content offers the best ROI among all content types. (Source: LinkedIn)

70%

of B2B buyers and researchers watch videos throughout their path to purchase (Source: Google)

59%

of B2B decision-makers prefer video over text when learning about a product or service. (Source: Forbes)

45%

of B2B marketers plan to increase their investment in video marketing. (Source: Demand Metric)

Why Choose STREAM by Life Science Connect?

Extend the Life of Your Video Content
With STREAM by Life Science Connect, video assets won’t just be a one-time event. The platform ensures continuous visibility and engagement for Life Science Connect customers long after content goes live.

• 40,000+ views in 2024 of archived webinars demonstrate the demand for on-demand, expert content.
• On-demand and lead-enabled access to video content, ensuring the target audience can easily watch and convert into leads.
• No gate hurdles: Life Science Connect customers’ content can be watched instantly by registered users with Play-on-Page functionality.

STREAM Drives Continuous Value for Life Science Connect Customers

STREAM by Life Science Connect is designed to keep Life Science Connect customers’ brands visible and messaging engaging. The platform promotes webinars and videos beyond the initial broadcast through extensive, curated newsletters and homepage rotations, ensuring ongoing value and audience engagement.

Unlock the Full Potential of STREAM with a Supplier Channel

For Life Science Connect customers with extensive video libraries, a Supplier Channel offers a fully customizable, branded space to feature and organize content. This makes it easy for the target audience to find what they need while driving continuous engagement with top-level placements.

Supplier Channel Benefits Include:

• Branded Channel: Organize your video content by theme for easier navigation and better engagement. A dedicated space ensures your content is always accessible and easy to find for your audience.

• Premium Exposure: Gain top placement in STREAM newsletters and exclusive promotion through custom STREAM Newsletters dedicated entirely to your content. These branded newsletters ensure your message stands out, giving you direct access to Life Science Connect’s highly engaged audience. This focused approach enhances visibility and drives better lead generation.

• Video Shorts Creation: Life Science Connect’s Content Studio can produce attention-grabbing short videos from existing content, perfect for social media and web use to extend reach.

Key Features of STREAM by Life Science Connect

Lead-Enabled On-Page Viewing

Life Science Connect customers’ videos are accessible without barriers, helping convert viewers into actionable leads.

Rotations in Themed Buckets

Content is placed in targeted categories on the Stream homepage, enhancing discoverability for the intended audience.

Stream Newsletter Inclusions

Life Science Connect customers’ content is featured three times per month in newsletters, reaching an engaged audience of life sciences professionals.

Supplier Channels

Life Science Connect customers can showcase their video libraries on dedicated pages, making it easy for the audience to find content in one place.

Detailed Performance Reporting

Life Science Connect provides detailed lead and performance reports through the Templeton reporting system, helping track the success of videos and webinars.

Mobile-Friendly Platform

STREAM by Life Science Connect will be fully optimized for mobile devices, allowing your audience to engage with your content anytime, anywhere.

Need Help Creating Video Content? Partner with Life Science Connect’s Custom Content Studio

Creating impactful, professional video content can be a challenge—but with Life Science Connect’s Custom Content Studio, we make it easy to bring your subject matter expertise to life. Whether you’re looking to highlight business insights or provide a technical overview, our team will help you create compelling videos tailored to your brand and audience.

Engage Your Subject Matter Experts (SMEs)
Our collaborative process involves working closely with your SMEs to craft narratives on topics that matter most to your target audience. From strategic business insights to technical deep-dives, our team ensures that each video aligns perfectly with your brand voice, directly engaging your target personas.

Comprehensive Service, From Ideation to Execution
Our Content Studio handles everything from topic ideation to production, ensuring your videos align seamlessly with your strategic goals and messaging. We work within your brand guidelines at every step, making sure the final product feels authentic and resonates with your audience.

Complete Control and Flexibility
Life Science Connect offers full ownership of all original content created, giving you complete control and flexibility over how it’s used and distributed.

Create Engaging Visual Content
Our Video Interview and Video Interview + Article services offer a comprehensive solution to present your key topics with authority and professionalism. These 15- to 20-minute videos combine professional production with engaging storytelling. You can further enhance your reach with additional snippets for social media and accompanying articles, providing full coverage of your most important themes.