SOLUTIONS
Programs Built Around the
Full Buying Journey
Reach the right audience, build credibility, and turn engagement into pipeline.
Identify audiences relevant to your goals.
DEFINE AND ENGAGE THE RIGHT AUDIENCE with Targeting Informed by Real Engagement Across Our Communities
Reach specialized life science audiences in the environments where they are already reading, researching, and evaluating solutions. Build visibility early, then stay relevant as interest develops over time.
- Access specialized audiences across Life Science Connect communities
- Target accounts and segments aligned to your ideal customer profile
- Reach audiences through email promotion, ABM, and sponsored content
- Refine audience strategy using community insight and segmentation
Create content that informs decisions.
CONTENT THAT BUILDS TRUST Developed Alongside Trusted Editorial Environments
Turn your expertise into useful, decision-shaping content aligned to the questions, challenges, and priorities your audience is already exploring.
- Develop articles, interviews, webinars, podcasts, and thought leadership content aligned to high-interest topics
- Create educational content that helps audiences understand options and evaluate solutions
- Position your expertise alongside trusted editorial environments that reinforce credibility
- Build content programs designed to start conversations and support engagement over time
Target your ICP through trusted channels.
STAY VISIBLE As interest develops
Maintain a consistent presence in the environments your audience returns to as they compare options, revisit priorities, and move through longer buying cycles. LSC programs help connect ongoing visibility with timely engagement across content, digital promotion, webinars, and in-person events.
- Stay visible through newsletter placements and recurring email promotion
- Extend reach through digital advertising and retargeting across community platforms
- Align webinar and in-person event sponsorships to relevant topics and audiences
- Reinforce presence with multi-channel promotion tied to how audiences engage
Showcase your expertise in high-engagement formats.
CREATE HIGH-ENGAGEMENT EXPERIENCES Through Trusted Content, Multimedia, and Live Formats
Reach audiences through trusted content, multimedia, and curated in-person events designed to deepen engagement and support better conversations.
- Extend the life of multimedia content through STREAM, our on-demand video hub
- Feature expertise through recurring newsletter promotion and community-based content programs
- Expand reach with syndication across relevant life science communities
- Use webinars, podcasts, and specialized live events to support direct engagement around high-interest topics
Know which companies are researching.
Turn Engagement Into Pipeline With Real Account Insight
Use account activity across the Life Science Connect network to identify active companies, see where interest is building, and support smarter follow-up. Templeton™, our proprietary customer insights platform, connects engagement across communities, content, formats, and live experiences.
- Track account activity across communities, content, formats, and live experiences
- Identify companies showing meaningful interest
- Understand which topics and experiences are drawing attention
- Support BD and sales follow-up with clear account-level insight
Delivering Real Results for Our Partners
“We need our target prospects to engage with our content.”
A CRO wanted to build awareness and increase their share of voice among clinical trial stakeholders. We created themed newsletters exclusively featuring their content, part of 30,000+ content engagements generated for CRO partners in 12 months.
“Our SMEs don’t have the bandwidth to create content.”
We helped turn limited internal bandwidth into a scalable content program, building a robust library of articles, newsletters, and webinars without overloading subject matter experts.
“We need to let the world know about our rebrand.”
An original podcast series helped a life sciences company expand awareness around a rebrand and build familiarity in a specialized market.
“Turning leads into deals is SO HARD.”
A clinical technology company used a custom nurturing cadence mixing editorial and partner content to stay visible with key stakeholders until the prospect was ready to choose.
“Our small team is overwhelmed with lead data.”
A CDMO used customized lead reporting by therapeutic area, molecule type, and company size to help its business development team prioritize follow-up.
“We just expanded capacity, now we need to fill it.”
Targeted content and audience alignment helped a CDMO introduce its new cell and gene capabilities to a harder-to-reach market.