SOLUTIONS
Programs Built Around the
Full Buying Journey
Reach the right audience, build credibility, and turn engagement into pipeline.
Identify audiences relevant to your goals.
DEFINE AND ENGAGE THE RIGHT AUDIENCE with Targeting Informed by Real Engagement Across Our Communities
Reach specialized life science audiences in the environments where they are already reading, researching, and evaluating solutions. Build visibility early, then stay relevant as interest develops over time.
- Access specialized audiences across Life Science Connect communities
- Target accounts and segments aligned to your ideal customer profile
- Reach audiences through email promotion, ABM, and sponsored content
- Refine audience strategy using community insight and segmentation
Create content that informs decisions.
CONTENT THAT BUILDS TRUST Developed Alongside Trusted Editorial Environments
Turn your expertise into useful, decision-shaping content aligned to the questions, challenges, and priorities your audience is already exploring.
- Develop articles, interviews, webinars, podcasts, and thought leadership content aligned to high-interest topics
- Create educational content that helps audiences understand options and evaluate solutions
- Position your expertise alongside trusted editorial environments that reinforce credibility
- Build content programs designed to start conversations and support engagement over time
Target your ICP through trusted channels.
STAY VISIBLE AND SPOT EMERGING INTEREST Built to Maintain Visibility and Relevance Over Time
Maintain consistent presence in the environments your audience returns to as they compare options, revisit priorities, and move through longer buying cycles. Many effective programs balance brand-building and activation, combining ongoing visibility with timely opportunities to engage as interest develops.
- Keep your brand visible through newsletter placements and recurring email promotion
- Extend reach through digital advertising and retargeting across community platforms
- Align event and webinar sponsorships to the topics and audiences most relevant to your goals
- Reinforce presence over time with multi-channel promotion tied to how audiences engage
Showcase your expertise in high-engagement formats.
CREATE CONTENT THAT INFORMS DECISIONS Delivered Through Opted-In Community Channels
Reach audiences in formats they actively choose to engage with, using content experiences designed to deepen understanding, reinforce credibility, and keep your brand part of the decision process.
- Extend the life of multi-media content through STREAM, our on-demand video hub
- Feature expertise through recurring newsletter promotion
- Expand reach with syndication across relevant communities
- Use live events and webinars to drive direct engagement
Know which companies are researching.
TURN ENGAGEMENT INTO PIPELINE With Real Engagement Data
Use account activity across the Life Science Connect network to identify active companies, see where interest is building, and support smarter follow-up. Templeton™, our proprietary customer insights platform, helps connect that activity to clearer account-level insight.
- Track account activity across communities, content, and formats
- Identify companies showing meaningful interest
- Understand which topics and content are drawing attention
- Support BD and sales follow-up with clearer account-level insight
Delivering Real Results for Our Partners
“We need our target prospects to engage with our content.”
A CRO wanted to build awareness and increase their share of voice among clinical trial stakeholders. We created themed newsletters exclusively featuring their content, part of 30,000+ content engagements generated for CRO partners in 12 months.
“Our SMEs don’t have the bandwidth to create content.”
We helped turn limited internal bandwidth into a scalable content program, building a robust library of articles, newsletters, and webinars without overloading subject matter experts.
“We need to let the world know about our rebrand.”
An original podcast series helped a life sciences company expand awareness around a rebrand and build familiarity in a specialized market.
“Turning leads into deals is SO HARD.”
A clinical technology company used a custom nurturing cadence mixing editorial and partner content to stay visible with key stakeholders until the prospect was ready to choose.
“Our small team is overwhelmed with lead data.”
A CDMO used customized lead reporting by therapeutic area, molecule type, and company size to help its business development team prioritize follow-up.
“We just expanded capacity, now we need to fill it.”
Targeted content and audience alignment helped a CDMO introduce its new cell and gene capabilities to a harder-to-reach market.