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Editorial Themes

We believe in publishing the advice that helps our readers get their drugs and therapies to patients faster  - the kinds of content that can't be slotted into a monthly editorial calendar. Instead, here's an overview of the topics frequently published in this community.

puppet strings

Marketers are from Mars and Sales Reps are from Venus

It’s time for marketers to start empathizing with and understanding their sales teams. And it’s time for sales teams to start appreciating and trusting their marketing teams.

Sales & Marketing Enablement Solutions

Discovery To Commercialization

Reach all job functions, from scientists to executives.