TRAILBLAZER INTERVIEWS

Welcoming Your Synthetic Customer Into The Room

Oct 15, 2026

Matt Wilkinson, founder of Strivenn and author of The Buyer in the Loop, joins Trailblazers to discuss how AI is reshaping sales, marketing, and commercialization. He introduces the synthetic customer and explains how it can keep your buyer from disappearing.

More Trailblazers

AI Is Driving Epoch Changes To The Buyer’s Journey

AI Is Driving Epoch Changes To The Buyer’s Journey

Andy Briney, Chief Product Officer, and Will Rompala, Chief Technology Officer at Life Science Connect, join Trailblazers to discuss how AI is changing the buyer's journey. Buyers are adopting AI faster than many companies can adapt, and Andy and Will share how Life...

The Modern Marketing Agency Techstack For The Age Of AI

The Modern Marketing Agency Techstack For The Age Of AI

Adam Smartschan, Partner and Chief Strategy Officer at Altitude Marketing, returns to Trailblazers. Two years after he and Perry Rearick first talked about ChatGPT, they discuss how far AI has come, what a holistic tech stack looks like for the AI era, and the rise of...

Helping Make Cell Therapies Less Expensive & More Available

Helping Make Cell Therapies Less Expensive & More Available

Jerry Jiang, Vice President of Global Sales at CellBri, joins the Trailblazers to discuss how automation can help make cell therapies less expensive and more accessible. He shares how CellBri is working to automate cell therapy processing, how its global footprint...