What we need is a modern paradigm, a different way to think about B2B marketing, sales, and our buyers.
Lead Management
Case Study: Using Opportunity Data To Connect Leads to Sales
A mid-sized Clinical Technology partner worked with Life Science Connect and Clinical Leader team for 6 years primarily focused on engaging their target audience with thought leadership content. Their program performed well from an engagement perspective, but their measure of success changed when new leadership took over.
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