TRAILBLAZER INTERVIEWS

Real B2B Marketing, No Artificial Ingredients

May 23, 2026

Greg Ippolito, President & Creative Director at Ippolito Media Arts, IMA, is back in this episode of the Trailblazers. He speaks about a new type of silo that is appearing in B2B solution provider companies that results in fragmented marketing plans and has businesses questioning their ROI, and the ever-growing B2B buyer team.

More Trailblazers

Helping Make Cell Therapies Less Expensive & More Available

Helping Make Cell Therapies Less Expensive & More Available

Jerry Jiang, Vice President of Global Sales at CellBri, joins the Trailblazers to discuss how automation can help make cell therapies less expensive and more accessible. He shares how CellBri is working to automate cell therapy processing, how its global footprint...

B2B: Baseball To Business With Bob File

B2B: Baseball To Business With Bob File

Bob File joins the Trailblazers to discuss technology, digital transformation & AI, and how life sciences and clinical trials are being impacted. He reminds us that human beings in the loop are the most important feature of AI. Bob is also a former Major League...

Right To Play, Right To Win: Boreal’s Business Strategy Story

Right To Play, Right To Win: Boreal’s Business Strategy Story

New cell and gene therapy clinical breakthroughs & manufacturing innovations are emerging quickly in a field characterized by scientific acceleration. It is awfully difficult for CDMOs to effectively communicate their capabilities, let alone establish a new brand in...